Our Vision
We want to live in a society in which breastfeeding is embraced as the norm, where babies are breastfed for as long as they need, and the art of mothering is valued and nurtured.
Our Mission
- To shift attitudes and beliefs around breastfeeding by increasing public awareness of the importance of breastfeeding for babies, mothers, families and communities.
- To promote communication and collaboration among individuals and organizations working to support breastfeeding.
- To promote professional development for health care providers working with breastfeeding families.